The vast majority (84%) of IT and business decision makers in Europe say they recognize its importance Digital trustBut fewer than 10% of them have designated a staff member responsible for this issue, and only 19% say they measure the maturity of their digital trust practices in any meaningful way.
Even more (86%) say digital trust will be more important by 2027 than it is today, but only 27% are providing digital trust training to employees.
This is according to pan-European research by the Cyber Association ISACAWhich reveals significant gaps between how organizations operate today and what they must do to establish leadership in the digital world and gain customer or user trust.
“Businesses see digital trust as fundamental and its importance will only increase as they prioritize digital transformation, customer trust and business security. However, organizations have yet to realize the steps necessary for a mature state of digital trust that can have serious reputational, regulatory and financial implications,” said Chris Dimitriadis, ISACA’s Chief Strategy Officer.
Digital trust is defined by ISACA as “confidence in the integrity of relationships, interactions and transactions between providers and consumers within the associated digital ecosystem”. The company says digital trust drives both consumer decisions and enterprise resilience in a digital world.
ISACA says that just one breach of digital trust can have “devastating implications” for businesses, and respondents tend to acknowledge this, agreeing that those who don’t pay attention to the issue face reputational damage (66%), more privacy breaches (56%), more Cyber attacks (54%), loss of customers (54%) and unreliable data (47%).
It has made progress toward a mature digital trust strategy Lack of skills and training (53%), lack of alignment with business goals (42%), lack of leadership or board buy-in (37%), lack of Lack of budget (37%) and technical resources (30%).
Less than half of respondents said there was insufficient external collaboration between professionals in areas deemed important to digital trust, such as cyber security, data integrity and privacy.
“Companies that keep digital trust front of mind are more likely to grow their businesses from strength to strength and see the value of their investment quickly.”
Rolf von Roesing, ISACA
“Digital trust must be supported by every corner of an organization. Each department needs to embed the principles into their activities and determine how they can promote digital trust among both customers and employees. Organizations that keep digital trust front of mind are much more likely to grow their business stronger and see the value of their investment faster,” commented ISACA campaigner Rolf von Roessing.
Looking on the bright side, 76% of respondents said that digital trust is critical to broader digital transformation and, as a result, those running digital transformation projects are beginning to make the necessary changes to their internal structures, including designating a responsible person. .
At this point, ISACA says professionals specializing in IT strategy or governance, cybersecurity, and IT in general, are best placed to manage digital trust, and as demand grows, opportunities for people to take action, gain knowledge, and lead will emerge. Multi-disciplinary team.
