Google Cloud has signed a five-year deal with DIY specialist retailer Kingfisher

Kingfisher, owner of UK home improvement brands B&Q and Screwfix, has signed a five-year deal with Google Cloud to revamp its e-commerce platform and digital offering for its customers.

The firm operates 1,500 stores across the UK and Ireland, France, Poland, Romania and Iberia and has 80,000 full-time employees and has turned to Google Cloud to support its digital transformation plans.

Kingfisher said it plans to build on Google Cloud’s portfolio of infrastructure and artificial intelligence services to improve its demand forecasting processes, strengthen the reliability of its digital platforms and improve the experience for customers through personalization.

The company is already moving its on-premise SAP workloads to the Google Cloud Platform, which it says will provide faster and more ready access to the data it needs to overhaul the digital side of its business.

It plans to draw on Google Cloud’s expertise to replatform the Screwfix e-commerce site to make it faster and more usable, and increase the number of product lines B&Q is able to carry on its website from 300,000 to four million. .

“Adopting Google Cloud technology will allow Kingfisher to streamline its existing e-commerce platform while experimenting with an advanced test environment at a lower cost,” the company said in a statement.

“It will provide the freedom, speed and value it needs to respond more effectively to changing market conditions and continue to deliver first-class customer service across its brands.”

The company has confirmed that it will pursue a multicloud strategy, meaning Google will be among several cloud providers involved over time.

“At Kingfisher, we have an ambitious technology strategy,” said JJ Van Oosten, Chief Digital and Technology Officer, Kingfisher. “Google Cloud is an engineering company at its core, while also understanding the complex retail landscape. This meeting of minds was a real draw for us as we look to the next phase of growth and the kind of talent we want to attract.

“To reach our goal of building a world-class engineering center, we need a technology stack that will help us test and move quickly. Google Cloud is helping us position ourselves as a true digital leader and will benefit our global teams and customers.”

Google Cloud CEO Thomas Kurian added: “Partnering with global retail leaders like Kingfisher to help create better in-store and online shopping experiences for customers is a key indicator of the cloud’s power to digitally transform retail.”

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