Dr. Martens first went to cloud-to-cloud backup

Dr. Martens first went to cloud-to-cloud backup

Shoes and clothing brands Dr Mertens has moved large portions of its operations to the cloud and uses third-party backups to extend standard cloud data protection and gain ransomware protection.

The move sees the company supplement its hold on Microsoft 365 Cloud-to-cloud backup From US-based service provider 11:11, which it uses as a target for Veeam backup from on-site line of business applications.

It plans to eventually move all applications to the cloud, but so far Basically backup stuck.

Dr. Martens is based at its Northampton manufacturing site, with several third-party overseas locations including the United States and Vietnam. It has 158 stores in 60 countries, 4,000 staff and an annual turnover of around £1bn.

The company uses Microsoft Dynamics 365 Enterprise Resource Planning (ERP) in the CloudPlus Microsoft 365 applications such as Exchange, SharePoint Online and OneDrive.

Dr. Martens was only using Vim Backup on-site and targeting data to its other office locations, as well as standard Microsoft protection for 365 applications. But that wasn’t really enough, said Dan Morgan, global head of cloud and infrastructure. “Standard Microsoft data retention is not adequate for long-term recovery,” he said. “Usually, it’s a month after the data is permanently deleted.”

Now, that data — from its 4,000 Exchange, SharePoint Online and OneDrive users — is backed up as of 11:11 p.m. It carries a standard flat rate cost per user, so costs are added to existing Microsoft rates, Morgan said, meaning costs are very visible. “It’s only x amount extra on top of the monthly Microsoft 365 fee, so it’s not something we have to actively manage,” he said.

Meanwhile, Microsoft Dynamics Also runs from the cloud, but doesn’t require additional data protection. “With an ERP system, there’s no going back, say, six months,” Morgan said.

On-site line of business applications – such as DayForce HR software – run primarily on a VMware estate, and are supported using Veeam. It also goes to the 11:11 cloud, with 240TB reserved for data from global locations.

The benefits are on-site and cloud-to-cloud backup managed by a single plane of glass at 11:11 and with “excellent support,” Morgan said. Also, 11:11 provides Ransomware protection 11:11 with data backed up in a separate part of the network, and accessible only by its engineers.

As for costs, Morgan says Dr. Martens buys a certain amount of storage at 11:11 and can see what data is being used through the management console. This enables companies to monitor capacity utilization and keep cloud costs within set limits.

Dr. Martens plans to move all of its applications to the cloud, he said, but that will come through a thorough assessment of the applications, their readiness to move to the cloud, and the most appropriate way to deliver them, such as software-a-a. Service or Infrastructure-as-a-Service.

“It will be everything in the cloud,” Morgan said. “This is certainly our direction of travel, but we’re making sure the foundations are built right. Over the next 12 months we’ll be creating roadmaps for all applications — not just moving VMs to the cloud but whichever way is most appropriate to deliver them.”



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