Benioff and Taylor uncork the real-time genie to toast the ‘new day’

Benioff and Taylor uncork the real-time genie to toast the 'new day'

Marc Benioff and Brett Taylor, co-CEOs of Salesforce Genie is a real-time customer data platform As an engine of growth at supplier Dreamforce customer and partner events in San Francisco.

Benioff took a passing pot shot at rival SAP as he noted that Salesforce had surpassed the Germany-based enterprise application provider in terms of revenue, a key statement that recalled pre-Covid 19 pandemic performance. “We are now the largest enterprise applications company in the world,” he said.

This year’s Dreamforce is the first proper in-person customer and partner conference for the supplier since 2019. It was held mostly on a virtual basis in 2021, but 1,000 or more participants attended in real life. This year, the organization said it “sold out” the event with 40,000 attendees. TechTarget reporter Don Flackinger, at the time of this writing, is trying to find out from the supplier whether it’s Salesforce or the city of San Francisco that topped 40,000.

In fact, Genie is a branding of the supplier’s customer data platformbuilt on it Hyperforce Public Cloud Infrastructure Public cloud providers include Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform (GCP) and Alibaba. It takes a so-called part Data Lakehouse Architecture, built on software from cloud data warehousing specialist Snowflake The supplier claims it speeds up a delivery Customer 360 Understanding their customers for their customers.

That’s manifested in a new Salesforce rabbit mascot, adding Astra, Cody the Bear and more to the menagerie of mascots. Einstein. Benioff and Taylor sported bunny ears during the keynote to illustrate the new mascot.

At a press conference after the keynote, Benioff and Taylor talked about Genie and other topics.

Taylor said the “real-time” element Customer data platform The main new thing, it has to do with being automated and intelligent. He compared it to Einstein’s launch, the way the company badged its artificial intelligence and machine learning capabilities.

He and Benioff were surprised by how many new people showed up at the event. Benioff added that Salesforce doubled its headcount during the pandemic. They returned to it as a “new day” theme, claiming that when they tested their keynote with Salesforce customers and employees, the audience told them that the 2022 Dreamforce was “the most important” since it marked a reunion. The community that has grown up around the supplier in its 20 years of existence.

Taylor said there are 17 million Salesforce “trailblazers” around the world. These are advanced users who develop customer relationship management (CRM) company software as a service (SaaS) for their own company, often the supplier’s “Trailhead” Continuing education and training programs.

They can be recognized by their black Trailblazer hoodies and often covet the gold hoodies that some participants have graduated to. Among them is this year’s “Trailblazer of the Year,” Seema Samara, who works in Cap Gemini’s Salesforce practice in the Netherlands and was an immigrant and homeless in that country when she discovered the trailhead, she said alongside Benioff on stage, presenting her with a gold hoodie.

In recent years, Salesforce has made three major acquisitions: data and application integration provider Mulesoft, data visualization specialist Mook, and most recently, collaboration software provider Slack. On stage, Slack’s chief product officer, Tamar Yehoshua, unveiled a new Slack tool called Canvas, which helps users find information more quickly. It was an earlier, 2016, acquisition – involving technology from Quip – that led Salesforce co-CEO Taylor to the supplier.

At the press conference, Benioff said: “We have a deep product line, we’ve built something that’s very broad, not just sales, marketing and service, but with these three incredible acquisitions with Tabello, Mulesoft and Slack that’s super-sized. company, and that makes it very relevant to our customers.”

Salesforce emphasizes this Sustainability promotion efforts And said that the European green initiative, as well as the privacy drives stemming from it, was an inspiration. “Every company in Europe needs to be net zero, as are the companies doing business there. This inspired our Net Zero Cloud [platform]Benioff said.

He added that in the current economic environment, with the energy crisis and inflation, adding to a tough “macro, which we are all connected to”, he still sees “a lot of economic activity in this market”.

“Psychologically, we like to think of ourselves as not attached to the macro. But we are all connected together. Together, we’re macro, and we’re all going to learn some lessons over the next few months. But we will return to a more natural trend. When I do data modeling, I throw out the top and bottom numbers,” Benioff said.

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